Where It All Started

Back in 2011, we kicked things off from a tiny workspace in South Yarra—armed with a simple idea and a real drive to make it happen. What began as a hands-on repair operation quickly turned into something much bigger.

Today, we’re proud to run a Melbourne-based shop backed by a brilliant team. Every day, we get to do what we’re passionate about—helping people get more from their tech and seeing that passion grow.

From Repairs to Refurbished Tech

Our journey began with a clear goal: bring broken iPhones back to life. In those early days, we focused on repairs—restoring iPhones, iPads and Apple Watches for thousands across Melbourne. Years of experience taught us what lasting quality really means, and that’s why we’ve always stuck to using top-grade parts and never cut corners.

But things changed. By 2020, devices were getting tougher, and people were holding onto them for longer. We also saw more clearly the growing issue of e-waste—and the opportunity to do something about it. Reusing good tech isn’t just practical, it’s better for the planet.

In 2022, we stepped into the refurbished tech space, aiming to offer high-quality pre-owned devices at prices that make sense. Our goal was simple: give more people access to great technology—without the brand-new price tag.

Today

Today, we go by DigiCycle. Our name have evolved, but our priorities haven’t. We remain focused on sustainability, reliability, and making sure every customer gets genuine value. Whether we’re breathing new life into a well-used phone or offering a second-hand device that looks and feels like new, we’re here to make great tech more affordable—and more sustainable—for everyone.